Customer Relationship Management(CRM)
This course provides the fundamental concepts in customer relationship management. Topics include understanding the total customer experience, CRM planning, e-customer service, best practices, call center management, data warehousing, ERP, Internet CRM integration, customer value and retention, interrelationship selling, and partner relationship management.
E-Commerce is rapidly taking its place as a standard mode of doing business. Traditional, established firms as well as new business start-ups are creating E-Business web sites. Whether a firm is old or new this emerging business model is nearly a requirement for modern business. The purpose of this course is to familiarize the student with the basics of E-business. This practical, entrepreneurial guide to getting an online business off the ground begins with idea generation and progresses through business plans to the nuts and bolts of creating and maintaining an e-business site. Entire chapters are devoted to payment systems, security and auxiliary systems, and other technical topics. A running case of a real online business begins and end each chapter as the course parallels its growth and development.
Database Management System
Evolution of database management system; concepts and functions of database management; designs, creation, retrieval, and updating database for accounting; roles of database in accounting information systems and data communications; distributed databases; database implementation support : technical, applications, development, and operations support; privacy and security systems for accounting information; evaluation and selection of database management system.
Analysis and Design of Electronic Commerce
This course will examine the challenges faced in adapting to the realities of electronic commerce. We will explore the value-chain of business activity as an integrated system-- from the supply chain to customer relationship management. Our goal will be to critically analyze business models, processes, and structures with a view toward designing effective e-Business solutions. To this end we will identify the "best-of-breed"models, tools, and methods adopted by exemplar enterprises.
This course emphasizes a thorough understanding of the language and key concepts of nonprofit financial management. A working knowledge of the basic analytical tools used in financial decision making for nonprofit organizations will be examined through the use of computer software. Objectives of financial management; concepts and applications of risk and return; analysis and forecast of financial statements; time value of money; working capital management; sources of funds; capital structure; capital budgeting under certainty.
E-Programming & Web Publishing with HTML & Java Scripting
This course shall provide students an introduction to developing rich multimedia applications that combines video, music, and animated images that can be deployed in CD-ROM format or through the Internet. This is an integrative course that combines the knowledge that can be gained from other ESODA courses into one product. Using primarily Macromedia Director, the students are expected to learn how to use the basic functions of this powerful development tool in creating an interactive multimedia application that they shall present at the end of the course
Essential Data Communication and Network
This course covers the fundamentals of data communication networks, their architecture, principles of operations, and performance analyses. It will focuses on the fundamentals of data communication networks. One goal is to give some insight into the rationale of why networks are structured the way they are today and to understand the issues facing the designers of next-generation data networks. Much of the course focuses on network algorithms and their performance. Students are expected to have a strong mathematical background and an understanding of probability theory. Topics discussed include: layered network architecture, Link Layer protocols, high-speed packet switching, queueing theory, Local Area Networks, and Wide Area Networking issues, including routing and flow control.